2011 was a big year for Integra Enclosures. We rolled out one of our most important products yet, the Genesis Line 24x24x10—the largest enclosure of its kind and specs to hit the U.S. market. A product rollout like this is a monumental endeavor, which began more than four years ago. I was recently asked, “what would you have changed or kept the same about the process of guiding this product to market?” In response, here are four thoughts:
Let your customers be your focus group. We...
If the last few years and industry trends are any indication, the equipment protection product market is going to see notable and continued evolution over the next few years. Here are a few things I think we’ll see happening in the enclosure market in the not-so-distant future:
Rising cost of steel is one factor that will fuel a move away from stainless steel-made enclosures. In turn, more and more people will demand an alternative to fiberglass enclosures, such as polycarbonate, which...
2012 is shaping up to be one of our busiest yet here at Integra Enclosures. With the late last summer release of the Genesis 24x24x10 enclosures line (the first of its size and specs to hit the market), you can be sure that producing it and spreading the word about this new product will be at the top of our list throughout 2012. And after hearing from dozens of our customers that this new, larger polycarbonate box will be the solution they are looking for to protect heavy, large equipment, we...
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